blog - SEM Nexus

Resources

Resources and insights from the SEM Nexus team

Want More Installs? Fix Your Screenshots

The Retention Trick Hidden in Your Settings Page

The One Button That Boosted Our Conversions by 43%

Users Hate Pop-Ups — But These 3 Convert Like Crazy

The Hidden Cost of Silent Users: Why Engagement, Not Just Retention, Is Your Real Metric

Your App Doesn’t Need More Features, It Needs Fewer Frictions

Why Apps Fail, Part 2: The Funnel Fix — How to Optimize Conversions from First Click to Paid User

Why Your Free Trial Isn’t Working, And What to Do About It

The Psychology Hack That’s Tripling Install-to-Subscription Rates

Want More Installs? Stop Doing This One Thing

How to Build an App Launch Strategy That Doesn’t Flop

Clickbait Is Dead: How to Build Trust-Driven Ads That Actually Convert in 2025